Business
Why Does E-commerce Still Account for Only 10% of Retail in Ukraine — and What’s Holding It Back?
Ukrainians spend an average of up to six hours a day on their smartphones. Online meetings, messaging apps, utility payments, and booking a taxi in just a few taps have all become part of everyday life. Yet despite this high level of digital adoption, online shopping still accounts for only…
AI agents in marketing: from hype to sales
For two years now, I’ve been hearing the exact same question from clients: ‘Where do I paste the website link and drop in a Google Doc so the agent starts talking to customers on Instagram and Telegram by itself?’ After industry conferences, companies often expect near-instant autonomy — hand over…
Corporate Bonds: How Investments Work in the Real Economy
Ukrainian businesses need capital not only for large investment projects. Often, it is about much more practical needs: purchasing goods, equipment, fuel, raw materials, fertilizers, machinery, or paying for services without which a company cannot operate steadily and scale. That is why access to financing for micro, small, and medium-sized…
Act or Invoice: New Rules for Executing Primary Documents on Services Acceptance or Works Completion
WHAT HAS CHANGED IN PRACTICE? On 16 March 2026, the President of Ukraine signed the Law of Ukraine «On Amendments to Article 9 of the Law of Ukraine ‘On Accounting and Financial Reporting in Ukraine’ Regarding the Simplification of Executing Primary Documents on the Provision of Services» (hereinafter – the…
IP Strategy for Ukrainian Businesses: Turning a “Legal Formality” into a Business Asset
Intellectual property is not about “paperwork for lawyers.” It’s about what you’re actually building — a services business, a product company, or a technology platform – and whether you can scale, raise investment, and enter international markets without fear. In Ukraine, the culture of working with intangible assets is still…
