Opinions

Co-founder of the MedTech company VRNOW Lab and CEO of Advin Global

March 25, 2026

IP Strategy for Ukrainian Businesses: Turning a “Legal Formality” into a Business Asset

Intellectual property is not about “paperwork for lawyers.” It’s about what you’re actually building — a services business, a product company, or a technology platform – and whether you can scale, raise investment, and enter international markets without fear. In Ukraine, the culture of working with intangible assets is still…

Association members Business IP Strategy

Authors opinions

"The same approach to managing intellectual property does not work equally for service and product companies. Different business models come with different risks, different control points, and a different impact on the company’s value."

Artem Chyhyrynskyi

Co-founder of the MedTech company VRNOW Lab and CEO of Advin Global

"Jurisprudence is not only about legal rules. It is about analytics, strategy, interaction, diplomacy, psychology, and the ability to find solutions — sometimes even several — where others see a problem".

Svitlana Sulkovska

Chief Legal Officer
Diia.City United